“I’m Lovin’ It”: How Brands Make Money Off Of Emotional Manipulation

Am I Going To Get Sued For This?     “Advertising is legalized lying.” — H. G. Wells   People see between 4,000 and 10,000 ads a day according to some experts. That same article mentions an anecdotal account of a man who counted 487 ads before he finished his breakfast. Of course all of these aren’t necessarilyContinue reading ““I’m Lovin’ It”: How Brands Make Money Off Of Emotional Manipulation”

The Reverse Scientific Method: Why Conspiracy Theories Are So Convincing

How To Recognize The Difference Between Pseudoscience and Science     “… if you assume a big enough conspiracy, you can explain anything, including the cosmos itself.” ― Fritz Leiber, The Big Time   If you haven’t seen it, there’s an excellent documentary on Netflix about Flat Earthers called Behind the Curve. It may not sound like a greatContinue reading “The Reverse Scientific Method: Why Conspiracy Theories Are So Convincing”